Kambi Group plc agrees multi-channel Sportsbook partnership with JACK Entertainment

The long-term agreement will see JACK Entertainment introduce Kambi’s high-quality on-property sportsbook at JACK Cleveland Casino, a full-service casino in downtown Cleveland, and JACK Thistledown Racino, a thoroughbred racing and gaming facility in North Randell, Ohio, should enabling legislation and corresponding regulatory approvals come to pass, with an online launch to follow thereafter.

Ohio is America’s seventh most populous state and home to a large number of professional sports teams, including the NFL’s Cleveland Browns and NBA’s Cleveland Cavaliers. Meanwhile, JACK Entertainment is one of the Ohio’s most recognizable gaming entertainment brands and will leverage the Kambi sportsbook to cement its local leadership position.

In addition to Ohio, the contract includes provisions to extend the partnership into further US jurisdictions when commercially attractive opportunities arise.

Kristian Nylén, Kambi’s Chief Executive Officer, said: “JACK Entertainment is clearly a major player in the Ohio market, and has been a primary target for us in the US as we build on our strategy to create unique and engaging sports betting experiences with visionary operators.

“The management team at JACK Entertainment were quick to recognize the comprehensive omni-channel excellence offered by the Kambi sportsbook, and how effectively this will complement their ongoing delivery of top-quality gaming and entertainment.”

Under the terms of the deal, JACK Entertainment will gain access to Kambi’s scalable technology and utilise Kambi’s open APIs to build a unique front-end proposition. The operator also selected Kambi based on its record of delivery, excellence in sports trading, and the exciting nature of Kambi’s fast, engaging wagering markets.

Adam Suliman, Vice President of Sports and Digital Gaming at JACK Entertainment, said: “JACK Entertainment is thrilled to announce a long term strategic partnership with Kambi to support sports wagering in Ohio, should enabling legislation come to fruition. We feel strongly that Kambi’s best in class platform, combined with JACK Entertainment’s properties and brand, will allow us to deliver the very best sports betting products and experiences to our patrons in Ohio.”