Sportsbook

Ladbrokes Coral to launch personalized football betting function

Wednesday 13 de December 2017 / 14:00

⏱ 1 min read

(London).- Ladbrokes Coral this week will launch Football Bet Filter, a bespoke football betting function for their Retail Companion Apps. The new function, which has been created in-house, will allow football punters to build their own accumulators based on personal filters.

Ladbrokes Coral to launch personalized football betting function

The new Football Bet Filter service is available via the Coral Connect App works in the same way as the recently launched Racing Bet Filter. It is designed to assist football punters who like to place accumulator bets and will allow them to build bespoke bets based on their personal preferences which may include; teams playing at home or away, high scorers, mean defences or even teams playing in a particular league.

Darren Calvia, Head of Omnichannel Product for Ladbrokes Coral comments, “We are delighted to release a digital product to simplify our shop customers’ betting experience. A simple yet game changing way for customers to build their accumulators based on personal preferences and filters.”

A similar product was launched via The Grid in Ladbrokes and is called Football Buddy. The Connect and Grid Apps are available for iPhone and Android handsets.

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