LSports and gripAI Launch Play Insurance, Turning Lost Bets Into New Business

It opens a new revenue stream for operators

Play Insurance is a bet insurance product that lets players protect a bet for a small, AI-calculated insurance premium. Insured players are paid back regardless of outcome, with the amount scaled to how close the bet came to winning based on match statistics. For operators, it opens a new revenue stream on top of existing handle and turns the near-miss — the single most frustrating moment in betting — into a reason for players to stay in the game.

"Retention is one of the hardest problems our operators face, and the near-miss is where they lose players," said Yoav Ziv, CRO at LSports. "Play Insurance turns that exact moment into loyalty and a new revenue line, without giving anything away. It's a genuinely new category, and pairing gripAI's technology with our reach and our data gives operators something no one else offers today."

The product is powered by gripAI's proprietary, patented pricing engine, trained on over 2.5 billion bets, which calculates every premium in real time based on live odds, the number of selections, and user's profile. Because premiums are priced per player and per bet rather than through flat, one-size cashback offers, operators keep control of their margin while giving players a genuinely tailored product. It also works alongside existing tools such as Cash Out: a player can cash out a bet and keep their insurance in play.

Play Insurance drives both engagement and retention 

Play Insurance drives both engagement and retention where it matters most: 37% of players take the insurance offer, and 39% of insured players purchase insurance again.

"Betting has always been all-or-nothing, and that's exactly what we set out to change," said Tal Hayon, CEO at gripAI. "Our AI prices protection fairly and instantly for every bet, and with LSports as our distribution partner, we can bring it to operators around the world at the speed the industry moves."

LSports distributes Play Insurance to its global network of operators and integrates it into their platforms, with a lightweight setup designed to get operators live quickly.