NBA Announces The Stars Group as Authorized Gaming Operator of the League
⏱ 2 min read
(New York).- The National Basketball Association (NBA) and The Stars Group Inc. (NASDAQ: TSG;TSX: TSGI) today announced a new multiyear partnership that will make The Stars Group an authorized gaming operator of the NBA in the U.S. The partnership is The Stars Group's first with a professional sports league in the U.S.
As part of the partnership, The Stars Group will have the right to use official NBA betting data and league marks across The Stars Group's digital sports betting offerings.
The Stars Group is a global leader in the online and mobile gaming and interactive entertainment industries, entertaining millions of customers across its online poker, gaming and betting offerings. The Stars Group is currently operating in New Jersey with its BetStars brand, with plans to expand its business nationwide as additional states legalize online sports betting. Over the past year, The Stars Group expanded its global business with the purchase of UK-based Sky Betting & Gaming and Australia-based BetEasy.
"The Stars Group is an accomplished global online gaming leader and we are excited to work with them on their first U.S. sports league partnership," said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA. "This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars' global expertise to further optimize the fan experience."
"We are excited to partner with the NBA as we continue to execute on our U.S. strategy," said Matt Primeaux, SVP Strategy & Operations, USA at The Stars Group. "This agreement enables us to use official NBA data and league marks, providing a better experience to our customers, while working with the NBA to protect the integrity of games."
During the partnership, The Stars Group will be promoted across the NBA's digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms. Additionally, the NBA will be promoted across The Stars Group's gaming platforms including PokerStars which operates the world's most popular online poker sites.
The Stars Group and the NBA will also collaborate on responsible gaming and partner on best-in-class practices to protect the integrity of NBA games.
Categoría:Sportsbook
Tags: The Stars Group, NBA , betting software, Sports Betting, Sports Gaming , Sportsbook ,
País: United States
Event
SiGMA North America 2026
01 de September 2026
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Monday 28 Sep 2026 / 12:00
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Friday 25 Sep 2026 / 12:00
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(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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