Professional Fighters League Expands Global Strategy Through New Sportradar Partnership

The Professional Fighters League (PFL) has announced a new strategic partnership with Sportradar to distribute official betting data and streaming rights globally, a move designed to significantly expand the league’s presence in the international sports betting ecosystem.

Under the agreement, Sportradar will become a key partner in the PFL’s betting and gaming strategy, delivering a comprehensive suite of services across the betting lifecycle. The deal includes official data distribution, live streaming, in-play betting markets, and real-time fan engagement features, creating an integrated wagering environment around PFL events.

Through Sportradar’s global network of more than 800 sportsbook operators, the distribution of PFL betting and audiovisual content will open new revenue opportunities while increasing the league’s global visibility. Access to official PFL data will allow sportsbooks to offer a wider range of live betting markets, including the league’s first real-time wagering product designed to enable bets during fights.

The partnership also integrates PFL events into Sportradar’s Watch & Bet ecosystem, allowing licensed sportsbooks worldwide to stream official fights directly within regulated betting platforms. This approach aims to boost fan engagement and drive additional betting activity across multiple regulated markets.

“Partnering with Sportradar allows the PFL to deliver a best-in-class betting product that matches the scale, professionalism, and global ambition of our league,” said PFL CEO John Martin. “From live streaming and official data to in-play betting and fan engagement tools, this partnership materially strengthens our commercial offering and supports long-term growth as the PFL continues to expand its global event calendar.” 

According to Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar: “The PFL is one of the most dynamic and fastest growing sports leagues in the world right now and Sportradar is wellpositioned to help the League capture that fan interest. We’re pleased to work with them to create innovative solutions that drive engagement and transform the fan experience.”

The alliance is expected to drive increased betting activity and global wagering handle while expanding the PFL’s audience reach as the league continues its international expansion heading into 2026 and beyond.