SBTech powers first legal sports bet in Arkansas in partnership with Churchill Downs
⏱ 2 min read
(London).- SBTech, a leading supplier of sports betting technology and solutions, has gone live with Oaklawn Racetrack and Casino, powering the property’s retail sportsbook with the first bet placed earlier this month.
The newly refurbished Oaklawn Racetrack and Casino is the first operator in the state to launch sports betting via its in-house venue powered by SBTech.
The first bet was placed last week with Oaklawn Racing Casino Resort general manager Wayne Smith wagering $5 on the Dallas Cowboys to beat the New York Giants in the NFL’s opening game on 8th September.
Retail players can access 10 kiosks to bet on a comprehensive selection of sports including American football, basketball, baseball, hockey, soccer, UFC, golf and tennis to name a few. Oaklawn will introduce an SBTech powered mobile betting app later this year.
In August last year, SBTech created history by becoming the first supplier to announce sportsbook technology partnerships in the newly regulated US market with Churchill Downs and Golden Nugget and Resorts Casino, just weeks after the repeal of PASPA.
Since then it has rapidly become the go-to sportsbook platform supplier across regulated US states with several tier one partners, most recently being selected as the supplier of choice for the Oregon Lottery. SBTech is recognized for its highly innovative, revenue-generating platform and sportsbook technology and its unparalleled speed to market, localization and flexibility.
Richard Carter, CEO, SBTech, said: “We are rapidly becoming the supplier of choice for omni-channel sportsbook platform software in regulated and newly regulating US states, as well as major global regulated markets for tier one operators and lotteries.
“We’re delighted that Oaklawn selected SBTech to power their sportsbook in partnership with Churchill Downs and launch the state’s first sports wager, and we look forward to extending that to other products and channels in the near future.”
Ian Williams, President Online Gaming, Churchill Downs, said: “We are delighted to facilitate sports betting at Oaklawn through our partners SBTech. As a long-standing partner in horse racing, it was a natural fit for us to bring legal sports betting first to the state of Arkansas.”
Categoría:Sportsbook
Tags: SBTech, Richard Carter, CEO, SBTech, betting software, Sports Betting, Sportsbook , Online Betting,
País: United Kingdom
Event
AffPapa Conference Madrid 2026
18 de May 2026
StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.
Friday 29 May 2026 / 12:00
The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.
Friday 29 May 2026 / 12:00
Nordic.Partners Eyes the Future at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.
Thursday 28 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
