Scientific Games Boosts Sportsbook Offering with New Marketing Services
⏱ 2 min read
(Las Vegas).- Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has added key experienced industry professionals to its SG Digital group to drive Marketing Services as part of the Sportsbook Operations Team in Gibraltar.
This bolsters the Company’s B2B and B2G offerings in support of its strong base of Lottery, Gaming, and Sports Betting customers. As announced last month, the Sportsbook Operations service, supported by a team of industry experts based in Gibraltar, gives sports betting operators seamless solutions to manage the day-to-day tasks of running a sportsbook.
Charlie Riggs, Rick Leask, and Allison Lynch are among the hires that will bring SG Digital’s Marketing Services operation to the next level, further enhancing partner capabilities in the sportsbook space. These individuals, supported by a team of 25, will manage brand and customer research, acquisition and retention, optimisation, analytics, and other day-to-day sportsbook functions. The team brings decades of experience from industry-leading operators, including William Hill and Playtech.
Keith O’Loughlin, SVP Sportsbook at SG Digital, said: “These hires immediately ramped up our sportsbook efforts, empowering us to continue to build top-tier sportsbook technology for our global partners while simultaneously managing daily operations. We’re thrilled to have talented individuals with deep industry experience on board; Marketing Services will further cement our position as a leader and innovator in the sports betting industry.”
With the new team, SGD will have an industry leading Marketing Services team to complement the technology, product offering and platform, further solidifying SG Digital’s position as a leading global supplier of end-to-end sportsbook solutions. With these solutions now available, SG Digital’s partners are staged for long-term success in sports betting as they level up across their in-venue, retail, and online portfolios.
Categoría:Sportsbook
Tags: SG Digital, Scientific Games , Sportsbook , Keith O’Loughlin,
País: United States
Event
AffPapa Conference Madrid 2026
18 de May 2026
StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.
Friday 29 May 2026 / 12:00
The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.
Friday 29 May 2026 / 12:00
Nordic.Partners Eyes the Future at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.
Thursday 28 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
