Sportradar Completes Acquisition of IMG ARENA and Expands its Global Sports Betting Rights Portfolio

Sportradar Group AG (NASDAQ: SRAD) today announced the completion of its acquisition of IMG ARENA and its global sports betting rights portfolio, previously owned by Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. This milestone strengthens Sportradar’s growth strategy, further positioning the company as a leading provider of technology and content across the world’s most bet-on sports, including football, tennis, and basketball.

The acquired portfolio includes strategic relationships with over 70 rights holders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports disciplines on six continents. With this acquisition, Sportradar’s annual sports coverage now exceeds 1 million matches worldwide.

The deal expands Sportradar’s content distribution capabilities and accelerates product development. The company plans to integrate and monetize these rights through its highly scalable technology platform and extensive global client network.

Thanks to the unique structure of the transaction, the acquisition is expected to increase Sportradar’s adjusted EBITDA margins and free cash flow conversion while driving revenue, adjusted EBITDA, and free cash flow growth.

Carsten Koerl, CEO of Sportradar, said: “We are thrilled to complete the acquisition of IMG ARENA. This is a significant milestone for Sportradar, enhancing our access to premium sports content and complementing our already strong global portfolio and capabilities. We are uniquely positioned to deliver even richer, data-driven experiences to our clients, partners, and fans worldwide, while accelerating innovation at scale across the global sports ecosystem.”

No cash payment is required from Sportradar for this acquisition. Instead, the agreement provides total financial consideration of USD 225 million to Sportradar, consisting of approximately USD 122 million in upfront cash payments from the seller to certain sports rights holders, and around USD 103 million payable directly to Sportradar. Payments to Sportradar — subject to standard purchase price adjustments — will be made over a two-year period.