Sportradar's Marketing Services to Power Growth of SkillOnNet Online Casino Brands
Friday 06 de March 2026 / 12:00
⏱ 1 min read
(St. Gallen).- Sportradar has announced the expansion of its global marketing agreement with SkillOnNet, a leading, international iGaming entertainment company. Sportradar's Marketing Services now serves as SkillOnNet's primary programmatic partner focused on growing its casino business.
Sportradar will help develop and execute digital advertising campaigns to support customer acquisition and retention, alongside integration of Sportradar's Marketing Cloud and reporting tools to track campaign performance and player value. The partnership spans 12 markets across Europe, North America, and Latin America and covers SkillOnNet's PlayOJO, PlayUZU and BacanaPlay brands.
"The expansion of our partnership with SkillOnNet reflects the scalability of our Marketing Services platform and the value of a fully integrated, data-driven marketing approach," said Nikolaus Beier, SVP Product, Marketing Services, Sportradar. "Over the past few years, we have grown together across markets, supporting their international expansion with structured campaign management and measurable performance."
"As we scale our portfolio across regulated markets, we value partners who can deliver consistency and measurable results across territories," said Akis Palianastasis, Digital Director, SkillOnNet. "Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship."
Categoría:Sportsbook
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
