Sportsbook Innovations: Altenar Launches Slice Markets Feature

Rolled out as part of Altenar’s continued investment in its sportsbook offering, this feature allows operators to create an intuitive betting experience through segmented market views.

Read on to learn more about how it works, the problem it solves and the benefits it provides.

How Slice Markets Work

The slice markets feature allows operators to display a focused selection of betting options by creating filtered versions of existing markets. 

The best example is the total goals market in football which, if all available betting options are shown in one list, produces a vast range of potential bets which would adversely affect the user experience.

Operators now have the option to focus on selective lines, such as the most balanced line, which is often ‘over/under 2.5 total goals’. That can be displayed as its own market to increase visibility, while other selections (e.g. over 4.5 goals) can be shown separately as alternative options.

There is also the flexibility to exclude specific bet types such as Asian lines, which can cause confusion for inexperienced bettors, or these can be displayed further down the page.

Problems Slice Markets Solve

The old saying that “less is more” can often be applied to sportsbook design. While offering a vast number of bets for each market provides the user with more choice, this can be to the detriment of the betting experience.  

Slice markets allow operators to give more focus to the markets which matter most to their users. If very few players ever place a bet on a niche market such as ‘under 4.25 goals’, it makes sense to give more visibility to the bets which most players are searching for.

Otherwise, the user spends an unnecessary amount of time scrolling through betting options trying to find the bet they want. This leads to dissatisfaction, fewer bets placed and player churn.

Benefits of Slice Markets

As with many of Altenar’s sportsbook features, slice markets are all about flexibility and giving operators the power to provide the user experience best suited to their player base.

Selective lines or excluding certain selection options gives the end user a more personalised and streamlined view, based on their betting styles and preferences, and that benefits everyone.

Bettors can quickly find the bet they want and make a selection, and that improved user experience can make the difference between choosing your brand or going elsewhere.

Providing this improved experience shows your brand understands player needs, and ultimately that increases player loyalty and drives revenue growth.

Conclusion

Slice markets is another feature which highlights Altenar’s commitment to building high-performance sportsbook solutions which boost operators’ retention rates and can help differentiate a brand in a competitive vertical.

Refining the user experience and ensuring it better aligns with betting behaviour is an important strategy to ensure you stand out from the competition.

Get in touch with the team of Altenar  today for more information about our slice markets feature which can ensure your brand is a cut above the rest.