Super Bowl LIV Wagering Estimates
⏱ 2 min read
(United States).- A record 26 million, or more than one-in-ten American adults, will wager an estimated $6.8 billion on Super Bowl LIV. The survey, conducted by Morning Consult, shows approximately 3 million more American adults say they will wager on this year’s Super Bowl than last year.
With the expansion of legal sports betting in 2019, Americans have never had more opportunity to wager on the Super Bowl.
Of the 26 million Americans who will wager on the Super Bowl, close to 4 million will place a bet in person at a brick-and-mortar sportsbook, a 25 percent increase from last year.
Nearly 5 million will place a bet through an online or mobile platform, either through a licensed, legal operator or an illegal offshore book, a 19 percent increase from last year.
Millions more will wager with a bookie, in a pool or squares contest, or casually with family or friends.
Fans are nearly split with 52 percent saying they will bet on the Kansas City Chiefs, while 48 percent will bet on the San Francisco 49ers.
If done responsibly, sports betting is a significant opportunity for sports leagues to deepen fan engagement and unlock significant new revenue streams. Previous AGA research shows that 75 percent of NFL bettors say they are more likely to watch a game they bet on. The growth of the market means the NFL is starting to realize the $2.3 billion opportunity that comes from sports betting annually.
Methodology
Morning Consult conducted the online survey on behalf of the American Gaming Association between Jan. 21-22, 2020, among a national sample of 2,200 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment, and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.
Categoría:Sportsbook
Tags: Sin tags
País: United States
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
Martin Ivanov: "Latin America remains one of CT Interactive's key strategic regions"
(Lima, SoloAzar Exclusive).- CT Interactive Chief Operating Officer Martin Ivanov reflects on the company's experience at the Peru Gaming Show, highlights the opportunities emerging in the Peruvian market, and outlines the company's strategic priorities for expanding across Latin America.
Thursday 16 Jul 2026 / 12:00
Regulation and the Black Market in Latin America: Challenges and Solutions
(Lima, SoloAzar Exclusive).– As part of the Peru Gaming Show (PGS) 2026 conferences, gaming industry leaders analyzed one of the main challenges currently facing regulated markets in Latin America: the growth of illegal gambling. The panel "Regulation and the Black Market: Challenges and Solutions" brought together Carlos Fonseca, CEO of Gaming Law, as moderator; Neil Montgomery, founding partner of Montgomery & Associados; Tatiana Vásquez, founding partner of Vázquez Asociados; Karen Sierra Hughes, Vice President for Latin America, the Caribbean, and Spain at GLI; and Vanessa Cabrera, Director of the Control and Sanction Directorate of the DGJCMT-MINCETUR, who debated the causes of the black market, the available regulatory tools, and strategies to strengthen channeling toward legal gaming in the region.
Wednesday 15 Jul 2026 / 12:00
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