Targeting Promotion: A new era of sponsorship in football
⏱ 1 min read
(Switzerland).- In much the same way sporting achievement and on-field standards have increased steadily over recent decades, the age of online and the growth of digital has meant brands and sponsors have had to move with the times to keep up with, and continue to stand out from, the crowd.
In days gone by, it may have been sufficient to simply appear on the front of a shirt or the backdrop to a press conference. However, the crowded nature of the modern digital landscape means companies need to work harder and smarter to engage with audiences.
The growth of digital has been something of a double-edged sword in certain industries, bringing an increase in competition and a tougher battle for attention but also offering greater opportunities for growth.
In marketing, advancements in technology such as AI and Machine Learning mean sponsors can increasingly arm themselves with a greater array of tools to get their message across.
The betting industry is one sector with a particularly saturated online advertising market but it’s one where operators are still managing to secure strong penetration. Shirt sponsorship remains popular with operators, while the shrewder bookmakers are also looking to automated digital advertising, player rights and wide-ranging packages to get their message across.
Categoría:Sportsbook
Tags: Sportradar, Sports Betting, betting software,
País: Switzerland
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Martin Ivanov: "Latin America remains one of CT Interactive's key strategic regions"
(Lima, SoloAzar Exclusive).- CT Interactive Chief Operating Officer Martin Ivanov reflects on the company's experience at the Peru Gaming Show, highlights the opportunities emerging in the Peruvian market, and outlines the company's strategic priorities for expanding across Latin America.
Thursday 16 Jul 2026 / 12:00
Regulation and the Black Market in Latin America: Challenges and Solutions
(Lima, SoloAzar Exclusive).– As part of the Peru Gaming Show (PGS) 2026 conferences, gaming industry leaders analyzed one of the main challenges currently facing regulated markets in Latin America: the growth of illegal gambling. The panel "Regulation and the Black Market: Challenges and Solutions" brought together Carlos Fonseca, CEO of Gaming Law, as moderator; Neil Montgomery, founding partner of Montgomery & Associados; Tatiana Vásquez, founding partner of Vázquez Asociados; Karen Sierra Hughes, Vice President for Latin America, the Caribbean, and Spain at GLI; and Vanessa Cabrera, Director of the Control and Sanction Directorate of the DGJCMT-MINCETUR, who debated the causes of the black market, the available regulatory tools, and strategies to strengthen channeling toward legal gaming in the region.
Wednesday 15 Jul 2026 / 12:00
Fernando Polti, Founder & CTO of IAG Play, talks about everything related to Peru Gaming Show
(Lima, SoloAzar Exclusive).- Fernando Polti, Founder & CTO of IAG Play analyzes the company's participation in Peru Gaming Show, highlights the expansion of its terminal ecosystem and anticipates the company's next projects to consolidate its presence in Latin America during 2026.
Monday 13 Jul 2026 / 12:00
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