WA.Fantasy: Competitive Advantage in Player Prop Bets by WA.Technology

Author: Chanté Williamson

At the heart of WA.Fantasy is Pick’em, a winning format that merges the appeal of fantasy sports with traditional sportsbook player prop markets. Operators looking to engage players with a straightforward, fast-paced product that rewards skill and knowledge will find Pick’em an ideal addition to their brand.

What is Pick’em?

Pick’em allows users to predict whether individual athletes will perform ‘More’ or ‘Less’ than a specified statistic: goals scored, assists, passes completed, points won, and so on. The mechanic is simple; players make multiple picks, and the more correct predictions they make, the higher the potential return.

Unlike traditional betting, Pick’em puts the focus directly on player performance rather than team outcomes. This not only widens the appeal among casual fans but also encourages deeper engagement from those who follow individual athletes across leagues and tournaments.

A Format Designed for Today’s Players

Pick’em-style iGaming is already hugely popular in North America. Now, WA.Fantasy brings this proven format, with WA.Technology’s unique twist, to the global B2B space, giving operators the opportunity to launch a high-engagement, low-friction product tailored to their audience.

Pick’em appeals to sports bettors, sitting comfortably alongside the traditional sports betting vertical. WA.Fantasy makes it easy to integrate Pick’em into any existing brand by way of our aggregator solution.

Multi-Sport Coverage with Global Appeal

Pick’em isn’t tied to one region or sport. Sports and competitions on offer include:

• Football (Soccer)
• Cricket
• Tennis
• Basketball
• Baseball
• eSports
• MMA
• Ice Hockey

The beauty of Pick’em’s flexibility is operators’ ability to tailor and enhance their products to local and seasonal preferences. Whether it’s Big Bash League cricket in Australia, Premier League football in the UK, or NBA matchups across global time zones, Pick'em offers year-round engagement opportunities for sports fans worldwide.

Custom Cards & Localised Content

Pick’em also allows operators to create unique custom or bespoke cards. Custom-made cards can offer specific matches, regional sports heroes, or even niche local tournaments. And they’re not limited to sports either; cards can be tailor-made to suit multiple themes and events, from music concerts to national occasions. This enables the development of differentiated marketing campaigns, event-themed promotions, and player-centric engagement strategies that align with cultural or seasonal trends.

These cards are easily managed via the back office, with real-time updates, flexible odds settings, and the ability to respond quickly to player activity or last-minute changes.

Easy to Learn, Built to Scale

Pick’em is designed to be as accessible as possible. Players don’t need to understand complex odds systems or betting mechanics. The user journey is intuitive, and the gameplay is quick, making it especially appealing to mobile-first users and casual fans.

At the same time, WA.Fantasy provides all the infrastructure required to scale, including:

• Real-time player stats and data feeds
• Custom payout structures
• Multilingual and multicurrency support
• Risk and compliance tools
• Promotional integrations and gamification options

Operators can offer Pick’em as a stand-alone product or integrate it into a wider sportsbook or casino offering. Either way, it provides an opportunity to increase player engagement and session time without overcomplicating the experience.

Backed by WA.Technology’s Regional Expertise

WA.Fantasy is built with WA.Technology’s proven understanding of emerging and established iGaming markets. The Pick’em format is especially well suited to mobile-led markets in Latin America, where accessible, low-barrier products increasingly drive player acquisition and retention.

With personalisation and localisation built into the platform, operators can offer Pick’em cards that reflect regional interests, whether that’s a football card for Brazil, a cricket focus for global fans, or eSports props for younger audiences worldwide.

Why Pick’em with WA.Fantasy?

WA.Fantasy gives operators a ready-made solution for tapping into one of the fastest-growing segments in fantasy sports. With its simple mechanics, scalable design, and focus on individual player stats, Pick’em appeals to a broad audience while giving operators complete control over content, payouts, and presentation.

Operator Benefits at a Glance:

• Straightforward ‘More or Less’ Predictions on Player Stats
• Multi-Sport Coverage including football, cricket, basketball, tennis, eSports, and more
• Customisable Cards tailored to matches, regions, or promotional campaigns
•  Quick Integration via API or as a hosted solution
• Mobile-First Design with fast, intuitive gameplay
• Flexible and high Payouts with multipliers up to 39x
• Localised Content Options for seasonal and market-specific engagement
• Real-Time Data and Stats for up-to-date accuracy
• Cross-Sell Ready, ideal for sportsbooks and casino environments
• Built for LatAm and Global Markets with multilingual and multicurrency support

Ready to add a fast-paced, player-focused product to your portfolio? Discover Pick’em with WA.Fantasy and give your players a new way to engage with the sports they love.