WA.Technology Launches New Globally Available Sportsbook Management Solution

The latest service launched by the company provides sportsbooks with a more granular approach to their risk and trading strategy which will get the most out of their content, improving efficiency through improved profiling, reporting, and content management.

The team will finely analyse margins from sports, leagues, and events down to the market offering.

Available to sportsbooks around the world and compatible with any software provider via third-party technology, the aim is to achieve strong results for brands at a fraction of the price of hiring a full team.

The Sportsbook Managed Service brings a human approach to customer profiling by reducing risk exposure through rejected bet monitoring, stake factoring, and watchlist monitoring. The team will also ensure that available features are used to their full potential, including analysing cashout algorithms.

Using WA.Technology’s experience of managing sportsbooks all over the world, the service targets the promotion of localised content, identifies inefficiencies or areas of concern to keep margins in line with competitors in the region, and provides regular reports and analysis to operators with changes made to strategy and the effect on performance.

The Sportsbook Managed Service has been offered to existing WA Technology platform clients for five years as part of other packages, but with increasing interest to provide this externally, this has been refined to be an individual offering to sportsbooks.

In-house, the team has managed a large number of clients across Brazil, Mexico, India, Eastern Europe, and Africa. Since launching the service, four sportsbooks have already joined and seen increased results.

The service is led by Commercial Director Dave Hickey and Risk & Trading Manager Niall Creevey, supported by a team of 24 people, with decades of experience in risk and trading, as well as operations staff who have been handpicked from tier one operators.

Dave Hickey, Commercial Director at WA.Technology commented on the new service: “We understand the high standards required to support an operator in a hugely competitive market, and that’s why our super team of highly experienced professionals is perfect for those brands looking to make immediate improvements.

“This market-leading Sportsbook Managed Service has a proven track record for in-house clients and has also been trialled externally on new brands across areas such as Africa, Brazil, and Eastern Europe to ensure that it works seamless in any territory, and that’s why we’re delighted to officially launch this and have already signed our first contracts.”

Niall Creevey, Risk & Trading Manager, added: “Our focus is to build on this successful offering by bringing it to the wider market and simplifying the lives of operators. Whether it’s short-term to help a new business or long-term due to the expertise at our disposal at a cost-effective amount, we increase the efficiency of a sportsbook through local knowledge and customer profiling, which is tailored specifically to the client's needs and ultimately increases their profitability.”