World Snooker and Sportradar extend long-running data partnership

In a multi-year extension signed today, Sportradar, which is the official data partner for a wide range of  other major sports right owners around the world, including NFL, NBA, ITF and ESL, will continue to  manage official data from the leading snooker events to reach fans across devices, platforms and countries.

Speaking about the partnership, World Snooker Chairman Barry Hearn said: “We started our relationship with Sportradar back in 2010 and   we have been continually impressed by the way they have brought  new ideas, growth and value to World Snooker. They have unrivalled quality of product and the best distribution reach in the industry  and they have supported us on a great journey growing the interest and commercial success of the sport. Working with the team in the UK and beyond, we’re delighted to continue our tie-up as we head towards our second decade of working together”.

Managing Director Group Operations at Sportradar David Lampitt continued: “Snooker continues to grow as a sport with die-hard fans, new and young followers and of course growing fanbases in Asia. We are proud that World Snooker continues to see us as the right partner to help them serve those snooker followers and bring them ever closer to the players, the tournaments and the sport in general”.

Betting operators looking to get the fastest and most reliable data on World Snooker tournaments should contact sales@betradar.com.

Media, publishers or platforms looking to get the fastest and most reliable data on World Snooker tournaments should contact sales@sportradar.com.