ICE London 2024
February 06 - February 08
ICE is where the world of gaming goes to do business. The leading global gaming and gambling event servicing the entire industry. Held over three days on 6-8 February 2024 at the ExCeL London, ICE London is the complete platform to drive revenues through innovative solutions, technology, valuable insights, and unrivalled networking opportunities. Bringing together solution providers and gaming professionals across all key verticals, it's safe to say that ICE has something for everyone.
Fruitful achievements at ICE London 2024 for EGT and EGT Digital
(London, SoloAzar Exclusive).- The 2024 edition of ICE London, held from February 6th to 8th , marke...
Aristocrat: new developments, new integration centre and EMEA market as headline at ICE London 2024
(London, SoloAzar Exclusive).- Marcel Heutmekers, Aristocrat's Vice President of Sales and Operation...
World Premiere of Amusnet’s first-ever slot cabinet Type S
(Sofia).- In February 2024, the international gaming provider Amusnet achieved another significant m...
Win Systems presented its powerful Gaming and Systems novelties at ICE London
(London, Exclusive SoloAzar) - Without a doubt, the latest edition of ICE in London represents a ver...
Successful and productive presentation of IGT at ICE London: innovation and evolution in each category of its products
(London, SoloAzar Exclusive).- Jessica Luna, IGT's Senior Director of Strategic Accounts for Latin A...
Zitro Digital highlighted its new titles and promotional tools at ICE 2024
(London, SoloAzar Exclusive).- Sebastián Salat, Zitro, President-International, was proud and satisf...
Lidiia Vakulenko, Atlas-IAC at ICE London: "We are proud to offer cutting-edge solutions in alignment with the current trends"
(London, SoloAzar Exclusive).- Atlas-IAC, a software development company behind the next-generation...
Adrenaline Rush attracted attention as Evoplay's flagship product at ICE London 2024
(London, SoloAzar Exclusive) - Ivan Kravchuk, CEO of Evoplay, granted an interview to SoloAzar about...
FBM stood out at ICE London with the customisable Auria and ergonomic Galaxy II and Shadow III cabinets
(London, SoloAzar Exclusive) - Vitor Francisco, Director at FBM gave an interview to SoloAzar about...
Soft2Bet Wins ‘In-House Innovation of the Year’ at the EGR Nordics Awards 2024
(Malta).-Soft2Bet’s dedication to innovation and technical excellence was recognised by industry pee...
Event
AffPapa Conference Madrid 2026
18 de May 2026
Nordic.Partners Eyes the Future at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.
Thursday 28 May 2026 / 12:00
AI Is Redefining Acquisition, SEO, and Retention in iGaming
(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, industry leaders gathered for the panel “From Algorithms to Advantage: How AI Is Reshaping Acquisition, Retention, and Risk in iGaming,” where experts explored the growing influence of artificial intelligence across marketing, SEO, CRM, localization, and business operations. Moderated by Viorel Stan, the discussion featured insights from Shahar Attias, Assaf Stieglitz, Julia Logan, Efe Baysal, Frederico Camara, and Aris Vrakas.
Wednesday 27 May 2026 / 12:00
AffPapa Conference Madrid 2026: “The Next Generation Doesn’t See a Border Between Gaming and Entertainment”
(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, industry executives and product specialists gathered for the panel “Gen Z & Gen Alpha: Designing Products For the Next Player Generation,” a discussion focused on changing player behavior, digital habits, gamification, prediction markets, and the future of iGaming products. Moderated by Thomas Carvalhaes, the session featured insights from Filip Koubek, Natalia Roitonen, Laura Gago, Henk Wolff, and Artak Ashkhatoyan. Throughout the conversation, speakers debated how younger audiences interact with gambling-related products and why operators must rethink product design, engagement, and responsible gaming strategies.
Tuesday 26 May 2026 / 12:00
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