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Ryan Scott: "G2E 2026 was an incredibly strong show for Light & Wonder"

Thursday 22 October 2026 / 12:00

Exclusive SoloAzar

2 minutos de lectura

(Las Vegas, SoloAzar Exclusive).- In this interview, Ryan Scott, Senior Vice President of Product Management & Commercial Strategy at Light & Wonder, discusses the company’s key highlights at G2E 2026 in Las Vegas, the industry’s response to its latest gaming innovations, and emerging trends in technology, player experience and digital transformation. He also shares insights into Light & Wonder’s cross-platform strategy, its priorities for the remainder of 2026, and the opportunities shaping the company’s outlook for 2027.

Ryan Scott: "G2E 2026 was an incredibly strong show for Light & Wonder"

Showcasing a Diverse Portfolio of Gaming Innovations

"G2E 2026 was an incredibly strong show for Light & Wonder and a great opportunity to demonstrate the breadth of our portfolio across Gaming, iGaming and charitable gaming. This year, our focus was on bringing together iconic brands, proven franchises and innovative technology to show how we are continuing to deliver differentiated experiences for operators and players around the world.

A major highlight was the strength of our Gaming portfolio, including new hardware platforms such as COSMIC™ 2.0, FIREBIRD™ and LIGHTWAVE SOLAR™, alongside a deep pipeline of content. We showcased major licensed brands including BACK TO THE FUTURE™, GREMLINS™, WILLY WONKA™ and THE WIZARD OF OZ™, while continuing to build on successful proprietary franchises such as ULTIMATE FIRE LINK™ and HUFF N’ PUFF™.

Beyond slots, we also demonstrated innovation across our Tables and Systems businesses, including VIRTUAL PIT, OBSIDIAN HYBRID and NEXLINK™, as well as solutions focused on seamless wagering, analytics and more personalized player engagement. G2E gave us the opportunity to show customers the strength of the entire Light & Wonder ecosystem in one place".

Strong Industry Interest in New Hardware, Content and Technology

"The response from customers and industry partners was extremely positive, particularly around the combination of recognizable brands, innovative hardware and new technology across the portfolio.

Our new slot cabinets generated significant attention. FIREBIRD™, with its 55-inch main display, MLED “fire wings” and immersive 3D audio, created a highly distinctive presence on the show floor, while LIGHTWAVE SOLAR™ demonstrated the flexibility of our latest hardware platform alongside content including HUFF N’ PUFF OPEN HOUSE™. COSMIC™ 2.0 also built on the momentum of the COSMIC hardware family.

Content remained at the center of the conversation, with strong interest in titles based on iconic entertainment brands such as BACK TO THE FUTURE™, GREMLINS™ and WILLY WONKA™, as well as continued enthusiasm for our established franchises.

We also saw considerable engagement around our Tables and Systems offerings. Solutions such as NEXLINK™, VIRTUAL PIT and OBSIDIAN HYBRID demonstrated how technology can enhance the table games environment, while our Systems portfolio highlighted opportunities for operators to create more connected experiences through seamless wagering, advanced analytics and dynamic marketing capabilities".


Technology, Personalization and the Convergence of Land-Based and Digital Gaming

"One of the clearest trends at G2E was the continued convergence of content, hardware and technology around the player experience. Operators are increasingly looking beyond individual products and thinking about how technology can create a more seamless, personalized experience across the casino floor.

Data and analytics are becoming increasingly important in that evolution. Operators want technology that can help them better understand player behavior, make smarter operational decisions and engage players with more relevant experiences.

We are also seeing the boundaries between land-based and digital gaming continue to evolve. Players increasingly expect compelling entertainment experiences regardless of where or how they choose to play. For Light & Wonder, our cross-platform strategy allows us to leverage successful content and franchises across land-based and digital channels while tailoring the experience to each environment.

Ultimately, technology is most powerful when it improves the experience rather than complicates it. That balance between innovation, simplicity and entertainment was evident throughout G2E."

 

G2E’s Global Reach and Industry-Wide Impact

"G2E remains unique because of its scale, global reach and the breadth of the industry represented in one place. It brings together operators, suppliers, regulators, partners and industry leaders from markets around the world, making it an important opportunity not only to showcase new products but also to have meaningful conversations about where the industry is heading.

For Light & Wonder specifically, G2E provides a platform to demonstrate the full breadth of our business. This year was particularly exciting because of the depth of innovation across the portfolio. From new hardware and major licensed brands to advancements in systems and table technology, there was a tremendous amount of new content and technology for customers to experience firsthand".

Light & Wonder’s Priorities for the Remainder of 2026 and Beyond

"Following G2E, our focus is on converting the momentum and customer engagement from the show into continued execution across our global markets. That includes bringing the products showcased at G2E to casino floors, continuing to expand our successful franchises and delivering new experiences across Gaming and iGaming.

Looking ahead to 2027, we see significant opportunities across both established and emerging gaming markets. Our strategy remains centered on creating the world’s best games, building enduring franchises and leveraging our position as a leading cross-platform global games company to deliver compelling experiences wherever players choose to play".

Categories: Events

Tags: G2E, Light & Wonder,

Region: Europa

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