Sportradar highlights LATAM growth at SiGMA North America

(Mexico City, SoloAzar Exclusive).- Rodrigo Cambiaghi, Sales Executive Lead, Digital Advertising at Sportradar, highlighted the strategic importance of Mexico and the broader Latin American market during SiGMA North America 2026. Held from September 1–3 at Centro Banamex in Mexico City, the event brought together nearly 2,250 delegates and focused on artificial intelligence, innovation, public-private collaboration and the adaptation of global strategies to local market dynamics.

AI vs. Prediction Markets: The Battle for the Future of Betting

(Mexico City, SoloAzar Exclusive).- Sportsbooks, prediction markets, or AI platforms? At SiGMA North America 2026, a panel of experts including Aviv Sher (CODERE Mexico), Jeremy Groves (Evenbeter), and Bar Worcel (TipMaster) explored the future of betting interfaces and the disruptive impact of artificial intelligence.

AIEJA Highlights Success of SiGMA North America in Mexico

(Mexico City, SoloAzar Exclusive).- Dr. Miguel Ángel Ochoa Sánchez, Executive President of AIEJA, underscored the success of the inaugural SiGMA North America in Mexico, noting its crucial role in elevating the local gaming industry on the global stage. Speaking at the event—held September 1-3 at Mexico City's Centro Banamex—he also broke down key regulatory hurdles, strategies to combat illegal gambling, and emerging opportunities within the sector.

Evoplay’s Anastasiia Yakovykh explains the Appeal of "Caramelo Dog: Lucky Run"

(Cyprus, SoloAzar Exclusive).- In this interview, Anastasiia Yakovykh, Product Marketing Lead at Evoplay, discusses the evolution of crash games, the importance of player agency and short mobile sessions, and how "Caramelo Dog: Lucky Run" Brazilian-inspired setting and distinctive character-driven gameplay create memorable experiences designed to boost engagement and retention.

FECOLJUEGOS explains the solidarity campaign to support the victims of the earthquake

(Bogotá, SoloAzar Exclusive).- Evert Montero Cárdenas, president of FECOLJUEGOS, highlights the collective response of the gambling sector and calls on businessmen and the media to join the initiative "We bet on Hope and Solidarity".